The project was called Re-nourish. It is a sustainable design website and according to the article "the design industry's first truly independent online toolkit for sustainable graphic design."
The designers who worked on Re-nourish are thrilled at placing in the final three because it shows public appreciation for their efforts to help designers integrate sustainability into their everyday work. The design team mentions that over 65 billion pieces of unsolicited direct mail, magazines, books, other printed matter, and packaging are created each year, which means designers have a impact on human and ecological health although it's often unnoticed. Re-nourishe's goal is to "move beyond politics, personalities, aesthetics and trends, and embrace a definition of “good design” that addresses -- in real terms -- both social and environmental impacts." That is their first and only goal.
The website helps to accomplish that goal by providing tools such as the project calculator. They are also trying to create standards for greener design. Re-nourish plans to continue to develop tools that allows for graphic designers to track their project's environmental impacts as well as their savings.
If you would like to read the full article you can check it out here:
http://www.greenerdesign.com/blog/2009/11/10/how-second-place-or-third-can-mean-win-designers-everywhere
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