One of the first events came to me in my e-mail inbox and is the same thing that another classmate already shared and that is about Apple computers. The e-mail was entitled Apple Launches Major Green Effort and had a link to this website:
http://www.businessweek.com/magazine/content/09_40/b4149068698190.htm
The website had a video from Business Week that explained how Apple hasn't done well in environmental rankings and is trying to change that now. They believe that they have been attacked by Greenpeace unfairly and are looking to change the way their carbon footprint is calculated. Instead of having the footprint based on the energy used to make the computer, they want to look at how much the consumer uses the computer and then based on the life cycle calculate the footprint. Lengthy research has been done to see how often computers are used and even type of usage because just checking e-mail takes less energy than doing video editing. The video mentions that the environment is very important to Steve Jobs. He has always looked at Apple as a green company because they were one of the first ones to stop lead use in monitors. Now the company is doing their best to help others see them as a green company too.
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